What Are You?

Microsite & Marketing Campaign
ADVE 3630: Web Strategy & Design @ CCAD

When there’s so much happening in the world, it’s easy to get overwhelmed, paralyzed, and do absolutely nothing about anything. What Are You? is a service concept I developed that would help everyday working-class people maintain routine forms of activism in their local communities— because nothing can possibly change if we don’t organize and make it happen.

Site Inspiration Research

Aside from some pen, paper, and my brain, this is where I started when making considerations for how to start pushing pixels. The sites below helped situate me on decisions like type control, color contrast, layout, and hierarchy.

Concept Development

This concept pretty much came to me because I’m a 20-something that’s on the internet for at least ten minutes a day. I can’t stand being on my phone sometimes because I am so inundated by everything, opinions, tragedies, upheaval, unrest, advertisements, invitations, and the email I just got two seconds ago.

Microsite

As an introduction to the service, users would be greeted with a pre-launch microsite. The main goal here is to get folks acquainted with the brand, service, and story— and inspire them enough to sign up for an account.

Marketing Collateral

Campaign materials are personal, brash, and provocative. Whether a guerrilla-style print suite of wood-type lock-ups, email correspondence, or social media content, messaging relays the human intensity and fear that the state of the world today can conjure up.