Legend Mobility
ADVE 2256: Conceptual Copywriting & Advertising Design @ CCAD
What’s your main form of transit? If you’re in America, it’s probably by car. Do you know what you’d do if it suddenly disappeared (or got incinerated by a dragon)? Legend Mobility takes the guesswork out of getting around by empowering and educating users on how to traverse their land effectively. This opening campaign quests the user in making a bicycle their trusty steed, keeping their legend alive no matter the circumstances.
To begin the tale, I researched imagery that could resonate with my target audience— 20-somethings in urban settings that need to get around as efficiently as possible. Bright colors and a mythic tone help to set the mobility service apart in the industry, with streamlined graphics keeping visuals concise.
Essentially a napkin drawing, but it does a nice job of summing up the experience. After being struck by ads in the wild, users are prompted to engage with the brand on their phones, leading directly to local shops that Legend may be living in or partnering with. An elaborate in-store display is supplemented by a novelty “trail map”, helping to reinforce the learning moments in a memorable and nifty way.
Constructing this toooootally wasn’t an excuse to just make something out of paper. I used this bad boy to display how graphics could transform the environment of a retail bike shop to weave the, well, legend that Legend has to offer customers. Kick-ass mural, life-sized floor standees, technicolor mushrooms, typical stuff.
